Post by account_disabled on Oct 26, 2023 5:11:23 GMT 1
I will not be able to focus on how I intend to register their contact on my site or how they will have to pay for my service. In that phase I will be focused on how to broaden the user base as much as possible, for which I will evaluate all possible types of advertising, I will study my editorial plan in depth and I will try to fit it into a relevant SEO strategy and I will take social media seriously into consideration as traffic source. The nice thing, however, is that I can associate the same tools I just mentioned with other objectives that don't necessarily have anything to do with Awareness. So I can use advertising to directly push my product Revenue phase , the editorial and SEO plan to do lead generation Acquisition phase.
Social Media to do post-sales Retention or ensure that my customers photo editing servies tell their friends about me Referral . So, once again beyond the mystifications, the funnel of the pirates, or even not must be a guide for our actions. If everything is clear up to this point, there is one last question that should be spinning in your head and that is... where do I start? How do I know which phase works best and which worst regardless of the evidence? The answer is simple and does not require much further investigation. Start with your communications ecosystem . Analyze your touchpoints, look at the function they serve at each stage of the funnel and find the gaps in the customer experience.
Only then can you start designing your Customer Journey . The labels of the funnel are therefore simple labels which, taken on their own, do not tell us anything but acquire meaning only if placed in the reality of each business. Here is another reason why the analysis phase, Discovery, is fundamental. Develop the mindset for growth hacking Applying growth hacking within a company that is not culturally ready is not possible. Not without effort, not without waste of time and money, not without difficulties in relationships, not without projects started and never finished.
Social Media to do post-sales Retention or ensure that my customers photo editing servies tell their friends about me Referral . So, once again beyond the mystifications, the funnel of the pirates, or even not must be a guide for our actions. If everything is clear up to this point, there is one last question that should be spinning in your head and that is... where do I start? How do I know which phase works best and which worst regardless of the evidence? The answer is simple and does not require much further investigation. Start with your communications ecosystem . Analyze your touchpoints, look at the function they serve at each stage of the funnel and find the gaps in the customer experience.
Only then can you start designing your Customer Journey . The labels of the funnel are therefore simple labels which, taken on their own, do not tell us anything but acquire meaning only if placed in the reality of each business. Here is another reason why the analysis phase, Discovery, is fundamental. Develop the mindset for growth hacking Applying growth hacking within a company that is not culturally ready is not possible. Not without effort, not without waste of time and money, not without difficulties in relationships, not without projects started and never finished.